About the Designer- Joanne Cercone

I was born in the south of Italy on the Island of Sicily. I migrated to Melbourne at the age of 6. My parents always wanted a better life for the family. I grew up in the Northern Suburbs and studied Diploma of Fashion Design in 1983. I always had a passion for fashion and worked for multiple companies in the Fashion Industry. Part of my work involved design, pattern making and, sales while managing retail stores in the process. In 1998 I decided to go out on my own and start up my business in ladies wear called Cercone Design. This label was an up market brand ranging from petite to larger sized women. Once I had a family, particularly while bringing my daughter up, I noticed there was a gap in the market for the older child in the fashion industry. I am sure a lot of mums agree that this is a fact. So I was inspired to launch this range.

I hope you enjoy shopping with us.